Meaning of youtuber (what is it, concept and definition)

What is YouTuber:

Youtuber , yutúber, youtubero or yutubero are terms that refer to the creators and managers of audiovisual content that use YouTube as their communication platform.

The term Youtuber is a neologism and anglicism that results from uniting the name of the YouTube platform with the English suffix “er”, which indicates profession or trade.

Later, hispanization yutúber appeared , as well as youtubero (simplified to yutubero ), formed with the Castilian suffix “ero”, which also indicates trade or profession.

The youtubers or yutuberos with the largest number of subscribers are considered influencers , that is, people who influence public opinion and, consequently, in the market. The biggest range of influence that youtubers have falls on the so-called Generation Z and Millennials.

Origin and development of youtubers

Although the YouTube platform was launched on the market on February 14, 2005, only months later the possibility of creating channels and, soon after, of subscribing to them appeared.

At first, YouTube was used as a platform for the exhibition of talent, which sparked the interest of the large producers in the cultural industry that created alliances with emerging artists. From there, in fact, figures such as Justin Bieber emerged.

Little by little youtubers began to appear as content creators. Unlike traditional social communicators, TV or press figures controlled by corporate groups, youtubers gave the impression of being autonomous agents, taking advantage of the horizontal structure of the internet, where anyone can become a social communicator without being subject to editorial policies. from third parties.

Thus, youtubers quickly gained the sympathy and credibility of their audiences, becoming considered influencers . However, youtubers are currently sponsored by large corporations and brands interested in having a greater market penetration. This implies not only that they have become celebrities, but that many of them have entered the dynamics of the system.

See also:

• YouTube.Gamer.Millenials.Generación Z.

Types of youtubers

There are many youtubers and their profiles, usually diversified by type of interest. For example, tutorials, travel, humor and parody, history, science, cooking, beauty, sports, music, art, animations, health and medicine, movies, varieties, curiosities, etc.

However, today there are some categories of youtubers that due to their importance and diffusion have gained their own name. Let's see.

• Gamers : Those video game fans who record their gaming sessions and thereby share tips and experiences. They are usually sponsored by console and game developers. Vloggers : they receive this name for being considered "visual bloggers ", that is, people who share their daily experiences, related to any topic of their preference. Foddie Vloggers : they are those who are dedicated to sharing recipes and cooking tricks in an organized and systematic way. They are also called "the kitchens". BookTubers : They are content creators who share their opinions about books. Fashion and aesthetics: are those youtubers who share tricks about fashion, makeup and style.