Startup meaning (what is it, concept and definition)

What is Startup:

Startup refers to entrepreneurship projects focused especially on the internet area or related to information and communication technologies (ICT).

In the business world, a startup is an enterprise based on business models of innovative products, services or forms of commercialization, and scalable businesses, that is, high impact products, processes, services or forms of commercialization whose profits are expected to grow. exponentially.

A startup company, also called a startup , is characterized by developing highly innovative products or services satisfying existing market needs. In addition, it seeks to simplify the processes and works that without the help of technology are too complicated and have minimal development costs due to being strongly associated with technology (ICT).

The startups are funded by non - traditional sources of investors who bring capital, as the FFF ( friends, family and fools (friends, family and fools) or venture capital (venture capital).

The startup character of a business differs from a traditional one in the following aspects:

• the opinion and contributions of all the members of the startup are taken into account, the members are not afraid to risk and are entrepreneurs, the entrepreneurship project is seen as a mission and not as a job, the design and marketing of the product or service they are customer-oriented, they use growth hacking as a positioning strategy, that is, they study user trends and behaviors to grow the company.

See also Growth Hacking .