Meaning of a lot of noise and few nuts (what is it, concept and definition)

What is a lot of noise and few nuts:

"Much noise and few nuts" is a popular saying that something or someone is only appearances but has no content or substance.

It can be used in different ways. For example, when a person wants to display himself as someone who has great importance or influence within a social environment, but who in reality is no more than an illustrious unknown.

The saying applies in the same way to people who do not tire of promising things that they cannot or do not intend to do.

It can also be used against someone who pretends to make a threat, but who is known to be unable to carry it out.

It is also said "a lot of noise and few nuts" when a product is promoted in a grandiose way as if it were the solution to all the needs of humanity, but that in reality it does not have any quality.

All these examples have in common the fact that they start from the unfolding of a great campaign of "promotion" that generates expectation and attention in their audience. Soon, those who receive this information verify that there is no substance, solidity or quality of the background. In other words, it is about appearance, noise and special effects, simulations.

Another popular expression to refer this situation is "buchipluma". This expression results from the contraction of crop and feather, which is used to refer to owls that, when plucked, are pure bone.

There is also the variant "Lots of foam and little chocolate". A similar expression can be "Tell me what you boast and I will tell you what you lack."

See also Deliver me from the gentle waters that I have saved myself from the brave ones.