Meaning of loyalty (what is it, concept and definition)

What is Loyalty:

It is known as loyalty to the character of a loyal person, thing or animal. The term of loyalty expresses a feeling of respect and fidelity towards a person, commitment, community, organizations, moral principles, among others.

The term loyalty comes from the Latin "legalis" which means "respect for the law".

The term loyal is an adjective used to identify a faithful individual based on his actions or behavior. That is why, a loyal person is one who is characterized by being dedicated, and compliant and even when circumstances are adverse, as well as defending what he believes in, for example: a project.

Loyalty is synonymous with nobility, rectitude, honesty, honesty, among other moral and ethical values ​​that allow strong social and / or friendship relationships to be developed where a very solid bond of trust is created, and respect is automatically generated in individuals.

However, the opposite of loyalty is treason, it is the fault that a person commits by virtue of the breach of his word or infidelity. Lack of loyalty describes a person who cheats on their peers, family members, and exposes their own honor.

See also: Raise crows and they'll gouge out your eyes.

Loyalty is a characteristic that is not only present among individuals, but also among animals, especially dogs, cats and horses. All this, in gratitude for the affection and protection that human beings provide.

The term of loyalty can be placed in different contexts such as work, friendship, loving relationships, among others, but loyalty should not be confused with patriotism since not all loyal people are patriotic, because patriotism is love of homeland while that loyalty to the homeland is a sentiment that many countries must awaken to the citizens.

The word loyalty translated into the English language is loyalty.

Loyalty as a value

Loyalty as a value is a virtue that unfolds in our conscience, in the commitment to defend and be faithful to what we believe and in whom we believe. Loyalty is a virtue that consists in the obedience of the norms of fidelity, honor, gratitude and respect for something or someone, be it towards a person, animal, government, community, among others.

In reference to this point, some philosophers maintain that an individual can be loyal to a set of things, while others maintain that one is only loyal to another person since this term concerns exclusively interpersonal relationships.

However, in a friendship not only the value of loyalty is sufficient, but also sincerity, respect, honesty, love, among other values, must be present.

Loyalty phrases

• "Love and loyalty are deeper than blood." Richelle Mead "Where there is loyalty, weapons do not work." Paulo Coelho “You don't earn loyalty in one day. You earn it day by day. ” Jeffrey Gitomer. “Loyalty is a characteristic trait. Those who have it, give it for free. ” Ellen J. Barrier.

Loyalty and fidelity

First of all, loyalty and fidelity are two necessary values ​​for solid relationships. However, both terms are not seen as synonyms, since some authors indicate that fidelity is part of loyalty.

Loyalty is a value that consists of respect, obedience, care and defense of what is believed and in whom it is believed, can be to a cause, project, or person. For its part, fidelity is the power or virtue of fulfilling promises, despite the change of ideas, convictions or contexts. As such, fidelity is the ability to not cheat, and not betray other people in your environment, so you do not break your given word.

Brand loyalty

In the world of marketing, brand loyalty signals the continued purchases of a product or service as a result of value, emotional bond and trust between company - customer. For this, it is essential that the products have an influence on the lives of the clients, so that they are the brand ambassadors themselves.

However, to achieve loyalty it is necessary to employ a set of strategies, especially communication by the seller or company, the use of advertising to show the product and / or service being essential, which through social networks is very easy, safe and fast. Also, create an interaction between client and company to achieve communication and knowledge of the strengths and weaknesses of the product, allowing it to be improved to achieve full customer satisfaction.