Meaning of crm (what is it, concept and definition)

What is CRM:

CRM is an acronym for Customer Relationship Management which translates into Spanish as Managing customer relationships. It indicates both a strategy, a process or a system in the field of marketing as well as the softwares created for this purpose.

In general, the CRM system is characterized by putting the relationship with the customer first. It is an effective marketing strategy because it maintains your loyalty through high satisfaction.

Companies that have CRM systems implemented benefit from:

• The unification of databases for a more efficient and orderly registry A more detailed analysis to make decisions at a strategic level A more adequate customer segmentation The control that the company can have over the life cycle of its customer

CRM system

CRM systems aim at strategic customer management. In this sense, the system must maintain a database with key information to be able to follow up on each client.

In this way, customer confidence is maintained by having their needs identified and, on the other hand, the information can be used to implement new strategies for customer loyalty.

CRM software

The software CRM are computing platforms that help in managing customer relationships for strategic marketing goals. There are many types of CRM and the most appropriate will depend on the needs of the company.

Anyway, the most used types of CRM software are:

• Operational CRM: it is more oriented to the commercial sphere or sales force ( sales force ) and its great advantage is the unification and structuring of databases. Analytical CRM: uses the technique of data mining , whose focus is the analysis of data to create new strategies that the software can suggest. Collaborative CRM: the client directly contributes the data to be processed. Real Estate CRM: Create cross references between available properties and potential clients.