Meaning of awareness (what is it, concept and definition)

What is Awareness:

Awareness is an English word that indicates the act of a person realizing or becoming aware of something.

Awareness is translated into Spanish as sensitization, awareness or awareness.

In psychology, awareness is the realization of what a person feels and perceives of reality in order to come into contact with himself. In the gestaltic approach, which sees the human being as the sum of its parts, it focuses on three zones of awareness :

• Exterior Awareness : sensory knowledge of objects and the environment. Inner Awareness : contact of the senses with our inner mechanism such as breathing, muscle tension and tremors. Fantasy Awareness or intermediate zone (ZIM): awareness of all mental activity that takes place beyond the present.

The gestaltic approach to awareness aims to search for the present, the here and now through self-awareness. In this sense, it is related to the use of the word awareness in meditation.

The awareness in meditation, is used to refer to a type of deeper consciousness, sometimes referred to as consciousness of consciousness. According to the eastern religions that practice meditation, there are two types of awareness :

• Normal consciousness: it is the consciousness of the human being scientifically described, that is, the realization of external phenomena, and that as humans we are aware of our environment and what happens to us. Meditative consciousness: it is that consciousness that is free from external phenomena, therefore, allows the individual to recognize and separate consciousness itself and the stimuli that move it.

Awareness in marketing

In digital marketing, awareness is associated with brand awareness, also called brand awareness . This means creating in the consumer's mind an identification, association and memories about the aspects of the brand. The brand awareness should try to get the first position in the mind of the consumer.

The use of social networks to increase brand visibility, awareness and recognition is one of the most widely used marketing tools for brand awareness . It is generally searched for two types of objectives:

• Brand recognition : is brand recognition, that is, making consumers able to recognize attributes and characteristics, and Brand recall : is brandrecognition, that is, that the consumer is able to remember the brand as part of a category.