If you own a reputable and recognized business, or belong to a department store business, you know that the objective is always to maintain the profitability of the business .
Opening a reference store or a franchise can be relatively simple, and we even tend to think that it is a done deal.
But like any other business, we must work on it to position it as a benchmark in the sector. This background work takes time and effort, and is not easy to come by. Therefore, once achieved, we must do everything possible to maintain that status and continue to be a benchmark for both customers and suppliers.
How to retain customers?
One of the best ways to maintain the sales model and achieve customer loy alty is to offer them products that make it easier for them to buy, such as consumer financing.
At the point where your business has sufficient solvency as a brand, the key is to help the people who come to it to buy with all the facilities that can be offered. This promotes a double effect: we get our customers to prefer us even more than other businesses and also, they will speak well to their acquaintances, generating a rebound effect.
It happens to all of us that when choosing to buy in one business or another, the payment facilities and the financing that is can offer us is a total and complete guarantee. And it is that when we make an important purchase, having the security of being able to make payments with peace of mind with products provided by the trade, is an advantage.
Credit card
One of the most common and useful ways to retain our customer base is to offer a credit card. What better way than to offer our own payment card to reinforce our brand and customer engagement?
All purchases you make with us can be paid with the card associated with our business. Not only is it an excellent way to facilitate payment, it is also an excellent way to reinforce branding and thus be able to offer promotions to our customers tailored to their interests and needs.
These are free cards, which offer total security, universal to be able to use in establishments that accept VISA and flexible to be able to choose the form of payment that best suits each client. In addition, the payment option through the APP makes it even more comfortable and agile.
Consumer loans
In addition to credit cards we can also have consumer loans. Widely used to finance the purchase of household appliances, furniture, etc., they are another way to facilitate the purchase in your business in a simple and safe way.
This type of loan, aimed at making a specific purchase, usually offers multiple forms of payment to facilitate the customer's disbursement. Usually they can choose between consumer loans:
This type of loan is valid for both traditional commerce and e-commerce. They are adaptable and greatly streamline the purchasing process, making cash solvency at the time of purchase not a big problem.
Credit Accounts
The last of the most common products to favor payment in large businesses are credit accounts.
A very suitable way of financing to build customer loy alty, since they are a product that is available to everyone and that offers immediate solvency for the expenses that need, always within a certain limit. Like consumer loans, they are valid both for purchases at the point of sale and in e-commerce.
In view of this, you have many options that you can offer your customers and help them purchase and satisfy their financial needs. Seek to have useful products that highlight your brand and that give full guarantees and security. In this way, you will get your customers to stay with you with complete peace of mind, and they will become your best brand ambassadors.